My UNC 23 was the most exciting and valuable project I took part in while at UNC. As part of my new media technologies class, our class had to work together to form a social media campaign from scratch. The goal was to promote our own take on a bucket list. The class separated into teams, including social media, marketing, design, web, and video teams. I was a co-leader of the video team; my friend and master-editor Austin Moses was the other.
We gathered and shot a lot of video. Video of people doing things that are both traditional and non-traditional at UNC. Long hours of shooting, brainstorming and editing resulted in this video:
We worked together with the whole class to bring exposure to our brand and get Carolina alumni to promote us too. It was a great experience and it showed me what is possible with the power of social media and having a passion for your product.
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